Monday, February 22, 2010

Ho Hum



Nothing too much to report here - just your average Monday. 

A recent article in the NY Times, Keeping the Plates Spinning by Michael Winerip, did grab my attention, though... I'll share why tomorrow, but here are a few choice bits:
IN February 2007, Nina Lentini became the editor of Marketing Daily, a five-day-a week online trade newsletter that covers the advertising and marketing industries.
...In 18 months, Ms. Lentini went from editing one daily newsletter to still editing that one, as well as the 10 weeklies that generated new ad revenue at no extra cost to her company. Of course, there was a cost: her free time. “It’s, ‘How many plates can I keep going?’ ” she said. “You’re giddy with hysteria.”...“I understand everybody works like this now,” Ms. Lentini said. “I don’t feel I have mean bosses. I like my bosses — people care about each other at this company. This is just the new reality.”
That’s the problem for boomers: They remember the old reality...“I worked 10 to 7,” she recalled. “We took long lunches, they were nice days. When you went home, that was the end of it, you didn’t think about work. Didn’t worry about it. You had another separate life that didn’t include work. I don’t think young people could imagine it today. You got two or three weeks’ vacation — real vacation. Sick leave. We never worked on weekends.” 
...Ms. Lentini does not beat herself up over these things. “We’re doing the best we can with the resources we have,” she said. But like a lot of us, she worries for journalism’s future. “I wonder, when the economy improves and everyone has more money, do we go back to the way it was? Or are they going to say: ‘Why hire more people? You did it yourself.’ That’s what I’d say if I were the boss.

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